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News and Events

The Importance of Posting Videos on Google Business Profile

We should know by now that video content is highly valued across nearly every social media outlet, from Instagram and Facebook to LinkedIn (and don't get us started with ...

Friday, August 19th, 2022

Bid Smarter, Not Harder: the Revolution of Smart-Bidding

Generating successful Pay-Per-Click campaigns requires many steps: extensive research, keyword attribution, bids, and modifications, to name a few. But, what if all these...

Monday, August 15th, 2022

The Angi Umbrella: The Merge of Angie's List and HomeAdvisor

In August 2021, Angie's List and Home Advisor officially merged to become one unified brand known as Angi.  What does this unification mean for you? The Treehouse dug in...

Thursday, September 2nd, 2021

The Importance of Customer Reviews

Before purchasing something online, you've probably found yourself scrolling to the reviews section to see what other people think about the product. That right there sho...

Friday, July 2nd, 2021

The Treehouse Takes on TV

Did you know Treehouse Marketing can buy TV advertisements to enrich your marketing mix? In addition to advertising on social media, CTV, display and billboards; our deal...

Friday, July 2nd, 2021

How Programmatic Can Help with Hiring

What does our new 2021 normal mean for your growing, brick-and-mortar, contracting business? It means when attracting quality hires the need to run quality recruitment ca...

Friday, July 2nd, 2021

The Treehouse Sentinel 2.0

The Treehouse Sentinel is your one-stop-shop digital reporting tool. In our recent March webinar, now available in the business center, we covered several of the recent c...

Wednesday, March 31st, 2021

How the iOS 14 Update May Affect Your Facebook Ads

In the past two years, big tech companies have been under intense scrutiny for their software's privacy regulations or lack thereof. The outcome of this pressure is a dra...

Wednesday, March 10th, 2021

Testing Your Social Advertising Campaigns

The landscape of the web is always changing. Social platforms are always rolling out new features to appeal to their users. As advertisers, it's our job to optimize our s...

Tuesday, February 23rd, 2021

The Right Media Mix for Your Audience

When you start a new recipe, you have to find the right mix of ingredients. To get the recipe perfect, you may play around with your measurements to get it just right. Yo...

Thursday, January 28th, 2021

Website Testing to Advance UX (User Experience)

The way users interact with our websites is ever-changing. As technology advances and users' needs shift, an opportunity arises for us to evolve with them. That is why us...

Thursday, January 28th, 2021

Privacy Policy Provides Protection

An online privacy notice helps a company meet compliance in the ongoing and growing trend to ensure consumer data protection. Since we at the Treehouse run 600+ websites,...

Friday, October 30th, 2020

Black Market Don'ts of Black Hat SEO

Each October, it's not unusual to find witches, ghouls, and ghosts creeping about. However, there is one creeper leaking around the corner that you need to be extra caref...

Tuesday, October 27th, 2020

Social Media: Show Off Some Personality

In what feels like the blink of an eye, social has become an all-encompassing asset to businesses of all shapes and sizes. There is a power and responsibility of social m...

Wednesday, September 30th, 2020

Blogging Guidelines: How to Optimize Your Blog

When done well, blogs can increase traffic to your company's website, improve your rankings in the search engines, and give your customer's information they're looking fo...

Tuesday, September 1st, 2020

Our Digital Advertising Program, BrandBlaster, Turns Two

It's hard to believe that it was a mere two years ago that we launched our Digital Advertising program, BrandBlaster, to the network. Since then it has been a whirlwind o...

Monday, August 31st, 2020

How to Create Useful Content that Ranks in Google

Almost anyone can write decent content, but useful content requires a bit more research. You want to go beyond conveying information and play the SEO game to get your inf...

Monday, August 3rd, 2020

YouTube Channel Best Practices for Contractors

Tips and step-by-step tutorials to help you open. customize and configure your YouTube channel, to improve your presence and help your videos rank.

Monday, May 11th, 2020

How PR Can Improve Your SEO Efforts

Learn the benefits of combining your public relations (PR) and search engine optimization (SEO) strategies.

Monday, April 20th, 2020

Marketing Tips for Contractors Amid Coronavirus (COVID-19)

Why you should keep marketing amid COVID-19 and simple online marketing tactics you can use to make it easier.

Friday, March 20th, 2020

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