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The Angi Umbrella: The Merge of Angie's List and HomeAdvisor

Thursday, September 2nd, 2021 by Katherine Gulick


Angi Umbrella Blog Cover

As many of you know, Angie’s List and Home Advisor have officially merged. But what does this unification mean? To help provide clarity on this change, we’ve illustrated an overview below of the status for these two platforms.

The two nationally recognized companies have joined together with a goal to maintain their strong customer loyalty and unity under one brand. Under the parent company of Angi, there are two separate companies that will continue to operate independently for the time being.

 The first company is Angie’s List which is now called “Angi.” Businesses can sign up for a free listing on Angi.com, but if you’re interested in buying ads, this is done through Angi Ads.

The second company formally known as Home Advisor will now be identified as “Angi Leads.” If you are already a Home Advisor member, you will continue to receive leads from HomeAdvisor.com powered by Angi. Be advised that when an Angi Lead email arrives in your inbox, the sender of the email is still “HomeAdvisor Lead.”

The differences between Angi.com with Angi Ads and Angi Leads include the following:  

 

 Angi.com (free listing) 

  Angi Leads (formerly HomeAdvisor) 

 

 Website still reads: HomeAdvisor powered by Angi

Free listing- can accept customer reviews

Pay per Lead Model

Business will have admin access to edit

Can request refunds on leads

This listing is not shown in search results within Angi.com

Can pause leads

 Angi Ads (paid advertising to the Angi.com- Business Listing)

Leads are distributed to 4 contacts/ contractors

Annual Agreement

Businesses set up an Exact Match and Market Match budget and receive up to that budget in leads

No Pay per Lead arrangement

Consumer can choose your company specifically

No lead refund offered

Leads are priced according to lead type and service type

Cannot pause leads

Leads are emailed from HomeAdvisor powered by Angi; the sender of the email is still "HomeAdvisor Lead"

A customer can submit a "Request" for your services

Business Profile is very basic

Consumer can choose your company specifically

Businesses log into pro.homeadvisor.com

Consumer "Request" is emailed as "Lead" (note: this is different than Angi Leads"

 

Businesses log into office.angie.com

 

At this point in time, there have been no changes made as far as to lead fees, membership options, or how they receive and send leads to participating businesses. Since the merge, there have been alleged reports from dealers receiving duplicate leads, so we advise to carefully review your leads.

For any questions or would like more information, please contact your Angi representative or the customer care team. 

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